Collagen is a crucial protein in the skin, serving as a fundamental building block that provides structure, firmness, and elasticity. It makes up about 70% of the skin's protein content, playing a vital role in maintaining a youthful, smooth appearance. Collagen forms a supportive network that holds the skin together, ensuring it remains strong and resilient. This protein also contributes to the skin's ability to retain moisture, which is essential for a plump, healthy look.

As we age, collagen production naturally declines, typically starting in our late 20s. Factors like sun exposure, stress, pollution, and lifestyle choices - such as smoking and poor diet- can further accelerate this breakdown. Over time, the skin becomes thinner and less able to repair itself, leading to visible signs of aging.

Now, for some good news! Taking proactive steps to care for your skin can help slow the decline of collagen and support its natural production. This involves a combination of healthy lifestyle choices, such as maintaining a balanced diet rich in vitamins and antioxidants, staying hydrated, and protecting your skin from the Sun.

And, of course, a consistent skincare routine - it doesn't have to be complicated- with products formulated to nourish and support collagen can enhance the skin's natural regenerative processes, leading to a healthier, more vibrant appearance.